Black Friday - Smart Insights https://www.smartinsights.com/tag/black-friday/ Digital Marketing > The Marketing Strategy Blog Tue, 16 Feb 2021 11:22:06 +0000 en-US hourly 1 E-commerce marketing trends for 2021 https://www.smartinsights.com/ecommerce/ecommerce-strategy/e-commerce-marketing-trends/ Tue, 09 Feb 2021 15:15:44 +0000 https://www.smartinsights.com/?p=158856 We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a surprise that this year's trending e-commerce strategies …..

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]]> How 2019’s Black Friday / Cyber Monday results can help you prep for Holiday 2020 [Infographic] https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/#respond Tue, 10 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=146799 No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for buyers around the globe. But marketers know …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-analytics/how-2019s-black-friday-cyber-monday-results-can-help-you-prep-for-holiday-2020-infographic/feed/ 0 Is customer acquisition worthwhile on Black Friday? https://www.smartinsights.com/digital-marketing-strategy/is-customer-acquisition-worthwhile-on-black-friday/ https://www.smartinsights.com/digital-marketing-strategy/is-customer-acquisition-worthwhile-on-black-friday/#respond Fri, 25 Oct 2019 08:20:00 +0000 https://www.smartinsights.com/?p=126223 Should you invest resources and budget to attract new customers on Black Friday? Acquiring a new customer is up to seven times more expensive than keeping an existing one. You’ve likely heard the stat quoted before and it should hopefully …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/is-customer-acquisition-worthwhile-on-black-friday/feed/ 0 Black Friday Index 2018: What were the key trends? https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-index-2018-key-trends/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-index-2018-key-trends/#respond Fri, 30 Nov 2018 15:48:28 +0000 https://www.smartinsights.com/?p=129705 Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-index-2018-key-trends/feed/ 0 2016 Black Friday Shopping Cart Abandonment Rates https://www.smartinsights.com/email-marketing/email-targeting/2016-black-friday-shopping-cart-abandonment-rates/ https://www.smartinsights.com/email-marketing/email-targeting/2016-black-friday-shopping-cart-abandonment-rates/#respond Thu, 01 Dec 2016 16:00:00 +0000 http://www.smartinsights.com/?p=81206 Chart of the Day:  Black Friday and Cyber Monday Cart Abandonment Rates Jump to 68% Cart Abandonment is the scourge of e-commerce retailers everywhere, and this year it seems to be on the increase, particularly where there are promotions. New data emerging …..

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]]> https://www.smartinsights.com/email-marketing/email-targeting/2016-black-friday-shopping-cart-abandonment-rates/feed/ 0 When are Black Friday weekend shoppers planning to hunt for bargains? https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-weekend-shoppers-planning-hunt-bargains/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-weekend-shoppers-planning-hunt-bargains/#respond Fri, 25 Nov 2016 16:00:23 +0000 http://www.smartinsights.com/?p=80956 Chart of the Day: 74% of Black Friday weekend consumers are planning to shop on the big day. Black Friday is finally here, whether you love it or hate it, there is one undeniable fact - Consumers spend big during this period. Consumers …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-weekend-shoppers-planning-hunt-bargains/feed/ 0 How to perfect your marketing automation in time for Christmas https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/ https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/#respond Fri, 25 Nov 2016 11:00:00 +0000 http://www.smartinsights.com/?p=80905 Automating your marketing is key in such a busy marketing period, find out how RedEye’s Head of Future email suggests it is done Summer is long gone and the Bank Holidays have been exhausted for the year. While ‘normal’ people …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/how-to-perfect-your-marketing-automation-in-time-for-christmas/feed/ 0 The Winners and Losers in the Battle of Black Friday https://www.smartinsights.com/ecommerce/winners-losers-battle-black-friday/ https://www.smartinsights.com/ecommerce/winners-losers-battle-black-friday/#respond Fri, 25 Nov 2016 09:00:00 +0000 http://www.smartinsights.com/?p=80926 The key trends emerging from this year's Black Friday marketing campaigns Total consumer spending on Black Friday has consistently increased over the past few years, to reach heights so dizzying that many retail businesses have realized they can't afford not to …..

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]]> https://www.smartinsights.com/ecommerce/winners-losers-battle-black-friday/feed/ 0 Black Friday: A Digital War on a Global Scale https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-digital-war-global-scale/ https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-digital-war-global-scale/#respond Wed, 09 Nov 2016 11:00:00 +0000 http://www.smartinsights.com/?p=79229 How to win at Black Friday and Cyber Monday Black Friday is traditionally the busiest shopping day of the year. It kicks off the critical holiday season. The holiday shopping season is crucial for the economy because around 30% of annual …..

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]]> https://www.smartinsights.com/ecommerce/ecommerce-strategy/black-friday-digital-war-global-scale/feed/ 0 Five Black Friday email ideas for you to plan now https://www.smartinsights.com/email-marketing/email-communications-strategy/five-black-friday-email-ideas-plan-now/ https://www.smartinsights.com/email-marketing/email-communications-strategy/five-black-friday-email-ideas-plan-now/#respond Wed, 02 Nov 2016 11:00:00 +0000 http://www.smartinsights.com/?p=78825 If you haven’t started your holiday planning yet, it’s time to push the panic button. Email marketers often don’t get pulled into the planning process until the end and then it’s often an afterthought or emergency: “Yeah, just send another …..

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