Event Marketing - Smart Insights https://www.smartinsights.com/tag/event-marketing/ Digital Marketing > The Marketing Strategy Blog Fri, 27 Mar 2020 12:41:37 +0000 en-US hourly 1 Global impact of COVID-19 consumer behaviour, plus why B2B marketers are reinvesting in digital https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/ https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/#respond Tue, 24 Mar 2020 16:50:00 +0000 https://www.smartinsights.com/?p=149353 Chart of the Week: Pandemic hits high-ticket air travel and cruises, alongside small pleasures such as eating out, as marketers reassess what constitutes value for customers right now and how digital marketing can help Charts from Market Insider paint a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/covid-19-consumer-behaviour-plus-b2b/feed/ 0 Secure investments by capitalizing on your channel sales strategy https://www.smartinsights.com/digital-marketing-strategy/channel-partner-strategy/ https://www.smartinsights.com/digital-marketing-strategy/channel-partner-strategy/#respond Fri, 20 Mar 2020 16:15:00 +0000 https://www.smartinsights.com/?p=150337 Channel sales compose a fundamental part of most business models. Trusted partners can help companies enter new regional markets with little investment or expand their share in existing markets. But most channel partners will work with more than one brand, …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/channel-partner-strategy/feed/ 0 Why trade shows are still relevant for Digital Marketers https://www.smartinsights.com/traffic-building-strategy/offline-media-integration/trade-shows-still-relevant-digital-marketers/ https://www.smartinsights.com/traffic-building-strategy/offline-media-integration/trade-shows-still-relevant-digital-marketers/#respond Fri, 23 Sep 2016 10:00:00 +0000 http://www.smartinsights.com/?p=77513 How Trade Shows can thrive when combined with Digital Marketing Trade shows were once the cornerstone of one’s calendar. Before the days of Google Hangouts, Skype and in fact e-mail, trade shows were a hub for industry professionals to network …..

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]]> https://www.smartinsights.com/traffic-building-strategy/offline-media-integration/trade-shows-still-relevant-digital-marketers/feed/ 0 Tips for first-time trade show exhibitors https://www.smartinsights.com/lead-generation/event-marketing/tips-first-time-trade-show-exhibitors/ https://www.smartinsights.com/lead-generation/event-marketing/tips-first-time-trade-show-exhibitors/#comments Fri, 04 Sep 2015 08:00:54 +0000 http://www.smartinsights.com/?p=35283 5 steps you should take when exhibiting at your first trade show Preparing for a trade show can be a challenging experience. From the financial to the logistical, trade shows offer a massive range of benefits for your business but …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/tips-first-time-trade-show-exhibitors/feed/ 3 Using Content Marketing to boost your trade show event effectiveness https://www.smartinsights.com/lead-generation/event-marketing/content-marketing-events/ https://www.smartinsights.com/lead-generation/event-marketing/content-marketing-events/#respond Thu, 03 Sep 2015 10:00:10 +0000 http://www.smartinsights.com/?p=41638 7 ideas for exhibitors showing how you can integrate content marketing into your next event Every B2B marketer is familiar with the lead generation and branding benefits of trade shows made possible by the highly focused audience of potential customers to the brand …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/content-marketing-events/feed/ 0 Promoting marketing events using Facebook https://www.smartinsights.com/social-media-marketing/facebook-marketing/promoting-marketing-events-using-facebook/ https://www.smartinsights.com/social-media-marketing/facebook-marketing/promoting-marketing-events-using-facebook/#comments Wed, 02 Sep 2015 14:00:00 +0000 http://www.smartinsights.com/?p=30850 A tutorial example of using Facebook Ads for Event Promotion Promoting live events might be the most challenging form of digital marketing campaign you will ever work on.  Or so it’s been my experience over the past few years with …..

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]]> https://www.smartinsights.com/social-media-marketing/facebook-marketing/promoting-marketing-events-using-facebook/feed/ 2 Using Email to boost event and webinar attendance https://www.smartinsights.com/traffic-building-strategy/campaign-planning/event-promotion/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/event-promotion/#comments Tue, 01 Sep 2015 07:15:00 +0000 http://www.smartinsights.com/?p=45283 Get those seats filled with these many and varied tips from 10 Email marketing experts Whether virtual or physical, events are a mainstay of marketing to engage new prospects and build relationships with existing contacts. When you’re responsible for marketing an event it …..

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