Conversion rate could be your “red alert” monitoring metric and accompanied with a couple of other metrics such as RPV, AOV, ARPVisitor, Total orders, total traffic etc can form a great dashboard for high level understanding of your web site’s acquisition efforts for daily review. Having said that in highly converted sites where conversion rate will be more stable during non-volatile periods you will find yourself better off focusing on AOV and RPV segmented by channel rather conversion.

It’s also important to take into account various tools and technologies which will improve your conversion rates offline so for example identifying visitors (companies in the B2B sense) and who have left but how can you re-engage with these companies and find out who they are or contact them, or alternatively tracking the inbound telephone calls and tagging these to your acquirable sales/conversion rates. There’s loads of telephone based systems that will plug into GA but can’t remember for the life of me what they are. There’s also a great tool called http://www.whoisvisiting.com which we make use of and reports the companies that have visited and left.

If I can remember the telephone number tracker I’ll jump back on here and be sure to let everyone know!

Thanks

Jake

Which is right Director of Sales or Director sales and Marketing ? and why

Thanks for u kind support