Affiliate marketing analytics - Smart Insights https://www.smartinsights.com/archive/affiliate-marketing/affiliate-marketing-analytics/ Digital Marketing > The Marketing Strategy Blog Thu, 11 Apr 2013 11:06:29 +0000 en-US hourly 1 Using Google Analytics to Save Money for Affiliate Marketing https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/rogue-affiliates-advanced-segments-using-google-analytics-to-save-money/ https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/rogue-affiliates-advanced-segments-using-google-analytics-to-save-money/#comments Thu, 11 Apr 2013 11:00:43 +0000 http://www.smartinsights.com/?p=2547 How to identify rogue affiliates using advanced segments This post will explain a technique that online retailers can use to save some badly spent money. It will also be of interest to affiliates, to website owners, and may spark a …..

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]]> https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/rogue-affiliates-advanced-segments-using-google-analytics-to-save-money/feed/ 10 Big Data may have potential, but start small first https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/big-data-small-data/ https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/big-data-small-data/#comments Mon, 08 Apr 2013 11:14:23 +0000 http://www.smartinsights.com/?p=22915 Ensure you have the right #smalldata foundations in place before you begin looking for answers in #bigdata You can't have failed to have noticed the interest in Big Data. Of course, there have been people debating whether this is actually …..

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]]> https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/big-data-small-data/feed/ 1 Big Data – How Sky Have Used Attribution To Understand Customer Journeys https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/big-data-how-sky-have-used-attribution-to-understand-customer-journeys/ https://www.smartinsights.com/affiliate-marketing/affiliate-marketing-analytics/big-data-how-sky-have-used-attribution-to-understand-customer-journeys/#comments Wed, 12 Dec 2012 07:51:11 +0000 http://www.smartinsights.com/?p=19641 How attribution data has informed the affiliate channel I recently met Helen Southgate, Online Marketing Controller for Strategy & Planning at Sky, presenting their approach to media channel attribution and how it informed their understanding of the affiliate channel in context with …..

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