Smart Insights https://www.smartinsights.com/ Digital Marketing > The Marketing Strategy Blog Fri, 07 Mar 2025 10:22:33 +0000 en-US hourly 1 How to use Standard Operating Procedures (SOPs) for marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-use-standard-operating-procedures-sops-for-marketing/ Thu, 06 Mar 2025 10:35:04 +0000 https://www.smartinsights.com/?p=168685 Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..

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]]> How to define SMART marketing objectives (with example RACE KPIs) https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Mon, 24 Feb 2025 15:45:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 Digital marketing strategy and planning template. 2025 edition. https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/ https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/#comments Sun, 23 Feb 2025 10:20:17 +0000 https://www.smartinsights.com/?p=153501 Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-strategy-and-planning-template/feed/ 3 How can AI be used for Digital Marketing Strategy and Planning? https://www.smartinsights.com/digital-marketing-strategy/how-can-ai-be-used-for-digital-marketing-strategy-and-planning/ Tue, 18 Feb 2025 16:43:07 +0000 https://www.smartinsights.com/?p=169672 Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s …..

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]]> Global social media statistics research summary https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/#comments Fri, 14 Feb 2025 08:10:13 +0000 http://www.smartinsights.com/?p=10523 Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/feed/ 494 What is digital marketing? Our visual summary of 18 key techniques. 2025 edition. https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/#respond Mon, 10 Feb 2025 08:10:00 +0000 http://www.smartinsights.com/?p=60037 Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: "Achieving marketing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/feed/ 0 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Fri, 24 Jan 2025 14:25:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates for different types of marketing investment Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 AI Marketing Trends in 2025 https://www.smartinsights.com/digital-marketing-strategy/ai-marketing-trends-2025/ Wed, 15 Jan 2025 12:24:47 +0000 https://www.smartinsights.com/?p=169575 6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow …..

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]]> 10 Actionable Digital Marketing Trends for 2025 https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/ Thu, 02 Jan 2025 12:50:53 +0000 https://www.smartinsights.com/?p=169164 Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..

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]]> E-commerce conversion rate benchmarks – 2025 update https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/#comments Thu, 02 Jan 2025 08:20:46 +0000 http://www.smartinsights.com/?p=4857 E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..

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