Artificial Intelligence (AI) marketing tools - Smart Insights https://www.smartinsights.com/tag/artificial-intelligence-ai-marketing-tools/ Digital Marketing > The Marketing Strategy Blog Thu, 20 Feb 2025 16:47:41 +0000 en-US hourly 1 How can AI be used for Digital Marketing Strategy and Planning? https://www.smartinsights.com/digital-marketing-strategy/how-can-ai-be-used-for-digital-marketing-strategy-and-planning/ Tue, 18 Feb 2025 16:43:07 +0000 https://www.smartinsights.com/?p=169672 Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s …..

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]]> AI Marketing Trends in 2025 https://www.smartinsights.com/digital-marketing-strategy/ai-marketing-trends-2025/ Wed, 15 Jan 2025 12:24:47 +0000 https://www.smartinsights.com/?p=169575 6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow …..

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]]> The best Generative AI tools for writing marketing plans and strategies? https://www.smartinsights.com/digital-marketing-strategy/the-best-generative-ai-tools-for-writing-marketing-plans-and-strategies/ Fri, 22 Mar 2024 10:42:34 +0000 https://www.smartinsights.com/?p=168462 From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other …..

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]]> 10 recommended AI copywriting tools for creating marketing content in 2024 https://www.smartinsights.com/digital-marketing-strategy/10-recommended-generative-ai-copywriting-tools-for-creating-marketing-content-in-2023/ Sun, 25 Feb 2024 09:51:27 +0000 https://www.smartinsights.com/?p=166174 What are the most popular free and paid marketing writing assistant tools using generative AI for creating content? 2023 was a rare year in marketing, where the latest martech innovations we discuss crossed over into the mainstream. Of course, this …..

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]]> Example – How to structure an AI for marketing governance policy https://www.smartinsights.com/managing-digital-marketing/ai-marketing-policy-example/ Tue, 16 Jan 2024 08:46:16 +0000 https://www.smartinsights.com/?p=167912 Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content …..

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]]> Trends in using AI for marketing: 2023-2024 https://www.smartinsights.com/digital-marketing-strategy/trends-in-using-ai-for-marketing-2023-2024/ Fri, 01 Dec 2023 07:46:44 +0000 https://www.smartinsights.com/?p=167074 What AI-based tools and digital marketing techniques should businesses from small to large be considering? I’ve been fortunate to be involved in digital marketing for over 25 years now. The opportunities presented by AI recently are the most exciting developments …..

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]]> Using AI for Email with a human touch: How marketers can leverage AI without sacrificing quality https://www.smartinsights.com/email-marketing/using-ai-for-email-with-a-human-touch-how-marketers-can-leverage-ai-without-sacrificing-quality/ Mon, 26 Jun 2023 15:25:00 +0000 https://www.smartinsights.com/?p=166279 Maximizing the potential of AI in email marketing with our human expertise Picking a path through the ever-growing AI maze in email marketing is a challenge for today's digital marketers. While AI tools offer efficiency and support, relying solely on …..

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