2025 Digital Marketing Trends - Smart Insights https://www.smartinsights.com/tag/2025-digital-marketing-trends/ Digital Marketing > The Marketing Strategy Blog Thu, 20 Feb 2025 16:47:41 +0000 en-US hourly 1 How can AI be used for Digital Marketing Strategy and Planning? https://www.smartinsights.com/digital-marketing-strategy/how-can-ai-be-used-for-digital-marketing-strategy-and-planning/ Tue, 18 Feb 2025 16:43:07 +0000 https://www.smartinsights.com/?p=169672 Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s …..

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]]> Global social media statistics research summary https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/ https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/#comments Fri, 14 Feb 2025 08:10:13 +0000 http://www.smartinsights.com/?p=10523 Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..

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]]> https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/feed/ 494 AI Marketing Trends in 2025 https://www.smartinsights.com/digital-marketing-strategy/ai-marketing-trends-2025/ Wed, 15 Jan 2025 12:24:47 +0000 https://www.smartinsights.com/?p=169575 6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow …..

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]]> 10 Actionable Digital Marketing Trends for 2025 https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/ Thu, 02 Jan 2025 12:50:53 +0000 https://www.smartinsights.com/?p=169164 Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..

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]]> E-commerce conversion rate benchmarks – 2025 update https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/ https://www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/#comments Thu, 02 Jan 2025 08:20:46 +0000 http://www.smartinsights.com/?p=4857 E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, …..

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